viernes 12 de enero de 2007

Custo Barcelona, una marca de mode de PRIMERA!



Historia del nacimiento de una gran marca


A principios de los años 80 los hermanos David y Custodio Dalmau iniciaron su primer negocio de moda, primero con camisas de hombres y luego de mujeres, ganando una experiencia invaluable en este campo. Más tarde viajaron alrededor del mundo en bicicleta y regresaron a Barcelona impresionados e inspirados por el estilo de vida Californiano y por la vestimenta de surf audaz y a
veces sicodélica que habían visto allí. Fue así que unos años después nació Custo. El negocio se inició en 1996 cuando los hermanos se dieron cuenta de que había un vacío en el mercado de camisetas de colores vivos, de buen diseño y extravagantes, con énfasis en la creatividad y la individualidad. En ese entonces, el minimalismo estaba de moda y los hermanos estaban, efectivamente, arriesgándose mucho.


Los colores brillantes y los gráficos humorísticos capturaron la atención del mercado de los Estados Unidos y pronto comenzaron lo que la prensa apodó "Customanía". Los hermanos habían elegido el nombre Custo, simplemente porque pensaron que sonaba un poquito más exótico que David Barcelona.



La firma fue creciendo más y más, siendo reconocida por su originalidad de diseño, y por supuesto ayudado con la promoción por parte de celebridades desde Julia Roberts, Penélope Cruz y los Backstreets Boys. La ropa también ha aparecido en programas tales como Friends y Sex in the City.
Tiene 3000 puntos de venta en el mundo, incluyendo tiendas famosas en todo el mundo como SAKS NY. La línea ha tenido un éxito increíble, con el mercado internacional respondiendo por el 85% de las ventas de la compañía. Es considerada como una marca de diseño de primer nivel, galardonada e internacionalmente codiciada, y con esto en mente, los precios minoristas son en realidad extremadamente razonables. Sin embargo, a pesar de su disponibilidad mundial, Custo es después de todo, una marca producida en Barcelona, y debido a que las tiendas satisfacen a la gente del lugar y proveen lo que mejor se vende en el área, encontrarás diferentes diseños en cada tienda lo que hace que valga la pena dar un vistazo!
Mientras que la línea puede haberse inspirado ante todo en California, Barcelona ha realmente acogido a Custo como una línea propia y está muy orgullosa de ser la casa de tan famosa marca.


Entre muchas de las tiendas que esta marca posee, las más destacadas que encontramos en su ciudad natal son:




Centro Comercial L'Illa Diagonal

Diagonal, 557

Dirección de correo electrónico : custo-illa@custo-barcelona.com


Custo Barcelona

Calle Ferran, 36

Tel: (0034) 933 426 698

Dirección de correo electrónico : custo-ferran@custo-barcelona.com


Custo Barcelona

Plade de Olles, 7

Tel: (0034) 932 687 893

Dirección de correo electrónico : custo-olles@custo-barcelona.com


A que esperas para darte una escapada a esta maravillosa ciudad y visitar todas las tiendas para conseguir estar a la moda!!!

Mónica Serrano

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